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World Wrestling Entertainment,
or WWE, is a professional wrestling promotion,
currently the largest in North America.
The company was previously known as TitanSports,
Inc. and has previously done business as
the Capitol Wrestling Corporation, the World
Wide Wrestling Federation, and the World
Wrestling Federation (WWF).
World Wrestling Entertainment
is a publicly-traded company, but the vast
majority (70%) of voting shares are owned
by Chairman Vince McMahon, his wife, Chief
Executive Officer Linda McMahon, his son,
Executive Vice President of Global Media
Shane McMahon, and his daughter, Vice President
of Creative Writing Stephanie McMahon-Levesque.
As of 2005, the headquarters of World Wrestling
Entertainment, Inc. are located in Stamford,
Connecticut.
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WWE tickets:
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the highest quality WWE tickets at one of the best prices
on the internet. Get Your Tickets is determined to provide
our customers with unsurpassed customer service and the
highest quality WWE tickets available.
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WWF The Next Generation
Monday Night Wars
Under Eric Bischoff, World Championship Wrestling (WCW),
the new name for NWA superterritory Jim Crockett Promotions
after its purchase by Ted Turner, began using its tremendous
financial resources to lure established talent away from
the WWF. Beginning in 1994, these acquisitions included
Hulk Hogan, "Macho Man" Randy Savage, Lex Luger,
Scott Hall, "Big Sexy" Kevin Nash, and many others.
In 1995, Bischoff upped the ante, creating WCW Monday Nitro,
a cable show on Turner's TNT network, to directly compete
with the WWF's flagship show, WWF Monday Night RAW. Eventually,
on the strength of its newly-acquired WWF talent and the
groundbreaking nWo storyline, WCW overtook the WWF in television
ratings and popularity.
McMahon responded by stating that he could create new superstars
to regain the upper hand in the ratings war, and at the
same time tightening contracts to make it harder for WCW
to raid WWF talent. Despite this, the WWF was losing money
at a rapid rate. WCW's reality-based storylines drew attention
away from the WWF's outdated (and childish) rock and wrestling-era
gimmicks.
World Wrestling Entertainment
Following a lawsuit from the World Wildlife Fund (also WWF),
the Federation changed its name to World Wrestling Entertainment,
or WWE. Its parent company, World Wrestling Federation Entertainment,
also chose to adopt this name. The lawsuit dealt with the
wrestling company's breaching of an agreement with the Fund
over use of the initials "WWF" in the United Kingdom.
Rather than attempt a financial settlement with the Fund,
McMahon changed the name of the company. The logo was altered,
and a promotional campaign called "Get The F Out"
was used to publicize this change. Also, all verbal and
visual references to "WWF" and the World Wrestling
Federation logo from the "Attitude" era were edited
out from old broadcasts. Some observers saw the new name
as further acknowledgement by the company on its emphasis
towards the entertainment rather than athletic aspects of
professional wrestling.
Without WCW as competition, the WWE decided to split the
promotion into two "separate" brands based on
its two largest television shows, RAW and SmackDown! Under
this "split brands" arrangement, each brand maintains
a separate and non-overlapping roster of wrestlers, has
championships exclusive to that brand (example: the WWE
Championship on SmackDown!, and the World Heavyweight Championship
on RAW), and is run by a different onscreen general manager.
SmackDown! brand
SmackDown! - WWE's secondary show, airs Thursday nights
at 8 PM EST on UPN in the United States and in Canada at
7 PM EST on The Score.
Velocity - Sister show to SmackDown!, airs on Saturday nights
at 11 PM EST on Spike TV. It is usually taped the hour before
SmackDown! tapes. The current play-by-play commentator is
Steve Romero and the current color commentator is Josh Matthews.
Matthews formerly did play-by-play comentary with color
analyst Bill DeMott.
Afterburn - Syndicated show that recaps the past week's
events on the SmackDown! brand. The show is hosted by Josh
Matthews.
Pay-per-view
WWE is currently one of the leaders in pay-per-view content
for cable and satellite television. Pay-per-views account
for approximately 25% of WWE revenues ($95.3 million in
the 2004 fiscal year).
15 live shows for the U.S. market.
4 live shows for the European market.
2 live shows for the Asian market.
4 live shows for the Australian market
All pay-per-views can be purchased and viewed on WWE.com
as well.
WWE online
World Wrestling Entertainment has had a large Web presence
since 1996 and was nominated for a "Streaming Media
Award" in 1999 for its online content.
Streaming media has been one of the most important roles
of the WWE.com "New Media" department and the
output of videos is immense. With over fourteen million
played video streams a month, WWE.com is a major contributor
of online media.
The WWE has a large media repository dating back to the
late 1960s and their goal was to stream most of this content
online using a subscription service. Unfortunately, the
lawsuit from the World Wildlife Fund has kept WWE.com from
showing any content from the "Attitude Era" (1998-May
2002). Furthermore, WWE.com provides the same services for
its online pay-per-view content.
Shane McMahon is Executive Vice President of Global Media
within World Wrestling Entertainment and is in charge of
WWE.com. The younger McMahon was once a major character
in WWF/WWE storylines in the late 1990s and early 2000s,
but has since become seldom seen on television to concentrate
his time exclusively on the Global Media division.
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