With the exception of the New York Yankees, perhaps no other professional sports franchise embodies America more than the Dallas Cowboys. The franchise plays in the Taj Mahal of sports, Cowboys Stadium, which is located in Arlington, Texas. Worth more than $1.5 billion, the Cowboys are the highest valued professional sports franchise in the United States and the second most valuable in the world (behind Manchester United of the English Premiere League). The franchise annually reaps the highest profits in the NFL. “America’s Team” routinely sells out games at home and on the road. The Cowboys, also known as "Big D" or "The Boys," have been to eight Super Bowls and they’ve won five of them (as of 2012). From 1966 through 1985, the Cowboys posted 20 consecutive winning seasons and made the playoffs every year but two.
The Cowboys were founded in 1960 as an NFL expansion team. In their early years, the Cowboys were known as a very good team that just couldn't win the "Big Game." That changed when they won Super Bowl VI in 1971. Through the years, the Cowboys have employed a number of great players including Emmitt Smith, Tony Dorsett, Randy White, Michael Irvin, Troy Aikman, Bob Lilly, and Roger Staubach. The team has been coached by legends Tom Landry, Jimmy Johnson, and Bill Parcells. The Cowboys are part of the NFC East with their rivals the New York Giants, Philadelphia Eagles, and Washington Redskins. Due to their three Super Bowl matchups, the Cowboys also have a rivalry with the Pittsburgh Steelers.